Tomorrow is Friday the 13th! While this triggers friggatriskaidekaphobia (the fear of Friday the 13th itself) in some people, others are fervently trying to stay out of way of any black cats, avoiding ladders, and gripping mirrors with a death grip.
Though we cannot provide solutions for those Friday the 13th fears, we can offer 13 lucky content marketing tips to help you ramp up your holiday marketing!
1. Quality Content Matters. Google likes it.
2. Avoid Repetition. Be different from your competitors. Consumers find it refreshing.
3. Balance Education and Selling. For example, you can draft a post or article about how to choose a perfect outfit for a glamorous office party and, within the content, include some links of semi-formal dresses your online store sells by keeping a short message like—XYZ store has an amazing collection for such parties.
4. Pick Customer-Attracting Content. Research what competitors are posting, do keyword research and ask existing customers what interests them.
5. Variety Matters. Try infographics, memes, videos, case studies, blogs and press releases.
6. ID Problems, Then Solve Them. Be perceived as a voice of authority.
7. Pick Appropriate Social Networks for the Business. This involves research to determine which networks offer the best ROI.
8. Create Strict Content Guidelines. Google weeds out low-quality, poor-performing content. Creating strict editorial guidelines around your content in terms of grammatical rules, tone, style, topic and pitching messages is extremely important if you want to please search engines.
9. Create Two-Way Conversations. Comments add SEO, as well as value to the business.
10. Have a Content Strategy for Each Social Network. Don’t just post photographs of your products on LinkedIn or send out random tweets throughout the month.
11. Use SEO. Do link to previous related posts, don’t keyword stuff or clutter the layout.
12. Improve Engagement. Allow visitors to comment on and share the content.
13. Track Results Via Audits. Use analytics to evaluate how well the traffic is performing. Bounce rate, time on site and page, pageviews, pages per visit, engagement and the time and frequency of visits can all help marketers figure out what content to write, when to publish it and more. Analyze where you stack up when it comes it “Page Authority,” “Page Ranking” and linking root domains. Track the number of leads and which leads turn into customers. See if customers keep coming back to read certain content.
If you have questions or need help, please don’t hesitate to contact us. We’d love to help you make it a lucky Friday the 13th and assist you with your 2015 marketing strategy!
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