Are You Marketing Strategically?

Are you marketing strategically?

If your business is currently operating without a basic marketing plan or strategy in place to help guide you, you could be wasting your marketing dollars. While there are many highly effective marketing strategies that can help you grow your business, the most effective approach is to analyze your business and develop a plan that allows you to market more efficiently.

Here are some suggestions to help you get started:

• Identify Your Target Market – Who buys your products and services and why?
• Market to Existing Customers – Your existing customers are your most valuable resource!
• Niche Marketing – What current group of customers do you currently have that generate the most revenue?
• Provide Free Information – Providing potential clients with free information and resources that will help them solve their business problems is a great marketing strategy.
• Maintain Communications – Keeping in touch with clients keeps your company in their minds throughout the year.
• Customer Referral Campaign – Offer an incentive for your existing loyal customers to refer new clients.

 

Email & Social Media Work Hand in Hand

Though email and social media are separate entities, they complement each other quite well by leveraging each other and extending the reach of your messaging.

Here are some helpful tips for integrating your email and social media:

• Include social icons in emails
• Ask email subscribers to share and connect
• Send dedicated email campaign
• Provide incentive—for example, ask email subscribers to invite friends on Facebook to receive a discount
• Promote email sign-up via social networks
• Include “retweet this snippet” in email
• Build an email opt-in form on Facebook
• Don’t forget SMS—text your email address
• Promote email marketing on your blog