Though email and social media are separate entities, they complement each other quite well by leveraging each other and extending the reach of your messaging.
Here are some helpful tips for integrating your email and social media:
- Include social icons in emails
- Ask email subscribers to share and connect
- Send dedicated email campaign
- Provide incentive—for example, ask email subscribers to invite friends on Facebook to receive a discount
- Promote email sign-up via social networks
- Include “retweet this snippet” in email
- Build an email opt-in form on Facebook
- Don’t forget SMS—text your email address
- Promote email marketing on your blog
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