What is Social Media Marketing?

Social media marketing is an integral part of any comprehensive marketing strategy.

As social media has gained popularity and established itself as a part of our every day communication, many companies have begun to recognize it’s power and are actively looking for ways to leverage social media in a marketing sense.  But what exactly is social media marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions.  For instance, Facebook is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.  Twitter, on the other hand, is a social site designed to let people share short messages or “updates” with others.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.  As such, social media is an effective link building tool that supports SEO efforts and optimization strategies. Many people also perform searches at social media sites to find social media content.

If you would like to learn more about social media and/or discuss how you can implement an effective social media campaign, give us a call!