If your company doesn’t already use email marketing or send monthly enewsletters, you’re missing out on a crucial communication touch point. Email marketing is one of the most effective ways to communicate with your clients and target audience! It’s also one of the top sources for lead nurturing and management.
At least 95% of consumers have active email accounts and 91% check their email everyday. According to Hubspot, 77% of consumers prefer email for marketing communications. This is why email is the leading communication channel.
Think of how many posts you see within 10 minutes of being on Facebook, Twitter or Instagram. Hard to keep track, right? Emails and email marketing campaigns have a much longer lifespan than a post on a social networking site. This grants you the opportunity to get more leads, check the conversion rates and see who’s shared your emails. By increasing deliverability, engagement and reach – you’re going to hit the goals you specifically set, and these will last much longer than a social media post. Integrating your email marketing with your social media, actually bolsters your social media presence too!
1. 33% of email recipients open email based on subject line alone. (Source: Convince and Convert)2. Emails that include social sharing buttons have a 158% higher click-through rate. (Source: GetResponse)3. Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (Source: HubSpot)
4. Email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of all leads. (Source: HubSpot)
5. Tuesday has the highest CTR at over 9% (Thursday is second just under 9%) for email campaigns. (Source: HubSpot)
6. Triggered email messages yield 71% higher open rate and 102% higher click rates than non-triggered email messages. (Source: Epsilon)
7. 6 AM has the highest CTR of any hour. Though since many clients and consumers are still starting their days at that time, late morning, end of day, and early evening are also great times to send eNewsletters. 8. Most clicked lead nurturing subject line words include secrets, e-sales, awesome, announcements, and updates.9. 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source:TailoredMail)
10. 69% of subscribers say that too many emails is the number reason they unsubscribe from email. This is why it’s effective to send a monthly enewsletter. (Source: Chadwick Martin Bailey)
11. 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail. (Source: Litmus)
12. People who buy products marketed through email spend 138% more than people that do not receive email offers. (Source: Convince and Convert)
13. Emails issued on Saturdays and Sundays had higher open, click, and transaction rates—but much lower volume. (Source: Experian)
14. More than 50% of marketers aren’t optimizing emails for mobile viewing (Source: MarketingSherpa), yet 63% of Americans and 41% of Europeans will close or delete an email not optimized for mobile (Source: ReturnPath). This is why it’s crucial that your email marketing campaigns are optimized for mobile!
15. 64% of decision-makers read their email via mobile devices. (Source: TopRankBlog)
16. 37% said that more than 20% of their inbox comes from marketers, and 53% said they’re happy with the number of marketing emails they get. (Source: Blue Kangaroo)
17. 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (Source: HubSpot)18. The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. (Source: Epsilon)19. Subject lines that contained terms such as “ROI,” “asset,” and “industry” perform the lowest. (Source: Adestra)
20. Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra)
21. “You/your” were the most common words, used in 18.7% of subject lines, up 3.4% year over year, followed by “off” and “get,” both in 16.6% of emails, and both up 5.2% year over year. (Source: Experian)
22. 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source:TailoredMail)
23. 91% of people check their email daily. (Source: Exact Target)
24. The 9am click-through rates outperformed the 12pm emails by 10%, and gained 15% more clicks compared to the 4pm time slot. The 12pm emails only outperformed the 4pm email by 6%.” (Source: MarketingSherpa)
25. Most unsubscriptions happen on Tuesdays with a 0.52% unsubscribe rate. (Source: HubSpot) Tuesday is also the best day to send email marketing, so this stat is not all that surprising.
If you would like to learn more about email marketing and discuss launching a new campaign or expanding an existing one, please contact CMarie Consulting. We love email marketing!
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